Seville, Spain-based MP Lifts, one of Europe’s leading elevator manufacturers, has made its debut in the Indian market through a new strategic partnership with YugX Lifts Private Ltd, a premium elevator brand headquartered in Gujarat state.
The tie-up will enable YugX to offer MP’s full portfolio of elevator solutions to India’s rapidly evolving vertical transportation sector, including residential and commercial customers as well as large infrastructure projects.
YugX will develop MP-certified experience centers, training programs, and a franchise framework across key Indian cities. This strategy aims to ensure consistency in installation, after-sales service, and long-term maintenance while aligning with MP’s global quality standards.
“For us, this partnership isn’t just about business expansion; it’s about setting new benchmarks for quality and experience in the Indian elevator industry,” said Anurag Gupta, founder & managing director of YugX in a statement on the MP Lifts website.
“Partnering with YugX allows us to combine our European heritage in technology and design with local expertise and on-ground commitment,” noted MP Lifts CEO Eugenio Barroso.
MP Lifts has a global footprint of over 165,000 installations across more than 100 countries, along with a reputation for strong technology and R&D, design expertise, and safety standards. The company’s entry into India will support the country’s rising demand for modern, efficient, safety-oriented elevator systems.
MP Lifts presented its new MP GO 200x and MP Flex 200 models at the Interlift fair in Nuremberg, Germany in October. The company also unveiled its MP Logix 40 intelligent control system with no cabinet at the event.
YugX does not have an active website. Based in Vadodara, India, the company is described as “a premium elevator brand dedicated to redefining vertical mobility through technology, service, and design.”
India’s elevator market reached US$1.63 billion in revenue last year and is projected to total nearly US$2.87 billion by 2030, growing at a CAGR of 9.9%, according to Grand View Research. The country accounted for 2.1% of the global elevators market in 2024.